Is Customer Marketing the Problem Child?

Is Customer Marketing the Problem Child?

Lead Gen vs. Customer Marketing Organizations don’t spend an equal amount of time or even close to enough time on marketing to current customers as they spend on nurturing new prospects. The reason this occurs is that Marketing teams are under severe pressure to...
Customer Success in Different Verticals

Customer Success in Different Verticals

The Center of the Universe Today’s business world revolves around the customer. More than ever, the customer is in the driver’s seat. As a result, the balance of information between businesses and their customers has shifted radically. Companies across industries...

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