9 Ways to Have an Effective QBR
A QBR is a simple and powerful process for any company, during which past activities are reviewed to guide future planning and forecasting. The key to an effective QBR is that the executive team must conduct it with full transparency, with the intention of assessing past successes and unmet goals, in order to plan for the efficacy of future efforts.
In Every QBR,
- Establish “checks and balances”
- Build up processes to ensure existing customer revenue and growth are met
- Discuss previous goals, including successes and failures
- Plan for the next quarter, including goals to meet & key metrics
QBRs are very simple in format. Every three months, the client and account manager convene to discuss goals from the previous quarter, assess relative success, and look to the future achievements to strive towards. The goal in each QBR is to have an honest conversation with your customers that allows both parties to share what worked, and collaborate on how to improve the processes that didn’t pan out. Since most relationships, business-related or otherwise, flourish through continuous, clear, candid, and courteous communication, it’s important to have practices in place that allow both parties to focus their energies via productive methodologies, without making the interaction too formal.
Therefore, preparation before a QBR is vital, and you should plan what you will say during the meeting, as well as formulate presentations that display your progress towards mutual goals. After the meeting, it’s important to follow up with the clients, and conclude any remaining issues before closing these discussions till the next session.
Structure is critical to a productive QBR. Come in with a clear timeline, plan, and presentation so you can showcase your progress. Metrics are a great way to present growth, without being too heavy for everyone to follow. If you can complement your metrics with the appropriate visuals, you can quickly demonstrate your product’s value and ROI. Touch on the aspirations that weren’t met, because it’s important to show your effort, even if they weren’t entirely successful.