Aligning Product and CS Managers

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Product teams should capitalize on the knowledge that CS managers can bring in about customers and their use cases because it will help them elucidate possible product extensions and improvements. Instead of Product teams having to conduct UX surveys themselves, they can partner with CS and learn from their experience on the front lines. CSMs then find themselves in a position of influence because the inception of new product features and a better customer experience will help them establish the considerable value they bring to the organization.