Spurn the Churn – Part 2

Spurn the Churn – Part 2

How to Reduce Customer Churn? Strategies to Reduce Churn Last week (Spurn the Churn Part-1), I wrote about the misconceptions surrounding churn, and discussed the correct ways to measure it. Now, let’s examine the two types of churn, avoidable & unavoidable. This...
Spurn the Churn – Part 1

Spurn the Churn – Part 1

Is Churn Just a B2B Term? Churn is not a phenomenon only associated with B2B companies. In fact, in B2B and B2C businesses, the post sales process looks very similar. Oftentimes, customer experience with the product & service impacts customer retention and churn...