“Know what your customer wants most and what your company does best. Focus on where those two meet.” — Kevin Stirtz Customer success is the ongoing effort of an organization to continue delivering value to its customers. It entails proactive initiatives to...
The growth of a digital-based global economy continues to spur revolutionary changes across all industries. There’s increased competition in all sectors necessitating the creation of new marketing strategies. Emerging business models such as the subscription economy...
The key to retention is engagement, be it during normal times or amidst unprecedented circumstances, such as a pandemic. The same holds true according to Harvard Business School’s claim that an increase in customer retention by merely 5% increases profits by 25-95%....
Customer Success is a proactive approach to reducing churn and driving revenue. The concept of CS has been around in many shapes and forms, under various names such as Account Management, Customer Support, but it essentially came into existence with the rise of the...
“A satisfied customer is the best business strategy of all.” – Michael LeBoeuf, American Business Author Every company uses specific metrics and KPIs to calculate the revenue generated from customers, and more often than not, they are heavily focused...
