by Shreesha Ramdas | May 23, 2017 | Customer Success
Lead Gen vs. Customer Marketing Organizations don’t spend an equal amount of time or even close to enough time on marketing to current customers as they spend on nurturing new prospects. The reason this occurs is that Marketing teams are under severe pressure to...
by Shreesha Ramdas | May 17, 2017 | Customer Success
Gaining Customer Usage Insights While the definition of Customer Success is all but done and dusted by now – to review, CS revolves around proactively engaging with customers to ensure that they are realizing their desired business outcomes – there are...
by Shreesha Ramdas | May 9, 2017 | Customer Success
Investing in Data Collection Investing in the aggregation and analysis of customer data can have a huge positive impact on Customer Success. A customer’s digital footprint is scattered across many varied data sources, and if analyzed cohesively, they have a complex...
by Shreesha Ramdas | Oct 18, 2016 | Customer Success
The Center of the Universe Today’s business world revolves around the customer. More than ever, the customer is in the driver’s seat. As a result, the balance of information between businesses and their customers has shifted radically. Companies across industries...
by Shreesha Ramdas | Jun 28, 2016 | Best Practices, Customer Success, Resources - Articles, Tips and Tricks
The Onboarding Premise The value of effective onboarding is well established, especially since poor onboarding has been proven to have a severely negative impact on a business. Potential customers become fatigued by your product from the beginning if they are unable...
