Customer success is often misunderstood as just a functional role in the organization. If it ends up only as a board metric for measuring vendor health, it becomes less about delivering actual value and results that customers expect from the organization. In this...
We strive to be customer-focused, but we also need to be realistic. We want to make sure customers trust and value us as partners. Otherwise, we cannot guarantee that our relationship will last. In this interview, Darren Hood, MSUXD, MSIM, UXC, Principal Product...
The main goal of customer success (CS) is not just about improving the value of the brand or service. It’s about helping customers achieve their desired outcomes and what steps are needed to achieve them. But what does it mean when they help customers achieve their...
Working with customers efficiently and purposely in the challenging business world is becoming necessary. That is because they can quickly and easily find an alternative brand that can provide outstanding service with similar or better business value if the current...
With the sudden change in the business landscape due to COVID-19, customers expect that brands or organizations will not only achieve but exceed their rising expectations. How can this positive change be achieved from a proactive perspective? In this interview,...
