Building Your Customer Journey Map

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When planning your customer journey map, consider all the touchpoints that are trackable. Think about the map from the perspective of the customer, instead of your CS team. Make it easier for your company to track by defining the transitions between various teams, and choosing the success milestones each is responsible for. Get feedback from your customers on the journey map to see if there is anything they’d add. Measure the results and check and optimize for future customers.