The main goal of customer success (CS) is not just about improving the value of the brand or service. It’s about helping customers achieve their desired outcomes and what steps are needed to achieve them. But what does it mean when they help customers achieve their...
Working with customers efficiently and purposely in the challenging business world is becoming necessary. That is because they can quickly and easily find an alternative brand that can provide outstanding service with similar or better business value if the current...
With the sudden change in the business landscape due to COVID-19, customers expect that brands or organizations will not only achieve but exceed their rising expectations. How can this positive change be achieved from a proactive perspective? In this interview,...
There are many strategies to winning customers, but there is only one way to maintain their loyalty: Ensuring they are successful and having the same perspective on what success means to them. Customers expect successful outcomes and want a partner willing to jump...
Customer expectations and business needs are evolving and changing. How can we ensure we address these concerns without pushing customers to the side? Or keeping our focus far removed from achieving what we promise or commit to delivering? In this interview, Erika...
Businesses need to be very clear about the value they want to deliver and provide. Without this clear understanding, they cannot create or build any positive experience that will benefit a customer. In this interview, Jason Hoe, Director of Customer Success at...
