“Don’t put words in someone else’s mouth!” This sage advice from my first-grade teacher has stuck with me. I have my conversational faults, but I’ve steadfastly avoided this transgression. Yet, the gaffe persists in society today, and it’s growing. We need a...
The Onboarding Premise The value of effective onboarding is well established, especially since poor onboarding has been proven to have a severely negative impact on a business. Potential customers become fatigued by your product from the beginning if they are unable...
