Strikedeck’s Financial Success Series – Part II
Pre-sales metrics like customer acquisition costs (CAC) are calculated by most companies. The same is not true for post-sales costs. Ask the same question about retention or expansion costs, and the response you’ll often get is silence. This is because it is often difficult to understand what the ideal target revenue to cost ratio is, or how these ratios should be calculated.
Join Tom Lipscomb, Founder and CEO of The Successful Customer as he discusses these metrics, industry benchmarks, and why understanding and setting targets is critical for Customer Success executives.