Why CMOs and CCOs Should Be Allies

Why CMOs and CCOs Should Be Allies

Synopsis The evolution of the Customer Success (CS) profession is reaching an inflection point. What started with a few innovative companies and executives looking for ways to support the unique needs of vendors and customers in the SaaS world has evolved in the past...
How Mixmax Onboards Their Customers

How Mixmax Onboards Their Customers

Mixmax: Background A couple weeks ago, I shared how Asana onboards new users to their platform. This week, we’ll take a look at how another popular SaaS company, Mixmax, approaches onboarding. Mixmax is a email productivity software that enables users to track emails...
Managing Monkeys in Customer Success

Managing Monkeys in Customer Success

Managing Monkeys Much of a manager’s time is taken up by problems subordinates bring to them. This subject was brilliantly addressed in 1974 in the second most popular article ever published in the Harvard Business Review – “Management Time – Who’s...
How Asana Onboards Their Customers

How Asana Onboards Their Customers

Onboarding & Conversion Ever wondered how popular SaaS companies like Mixmax, Asana, and Buffer onboard their customers? What are the secrets to making your customers successful in using your product? Recently, I signed up for a range of popular software services...

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