The Top Five Ways to Align CS & Sales
The team most necessary to get on the Customer Success bandwagon is Sales, because they can learn from CS what problems commonly occur. Once they know which types of customers are likely to churn, they will hopefully be less likely to go after those accounts. Increased Customer Success and satisfaction with the product reflects well on Sales for pursuing productive accounts, and CS for doing everything they can to retain them. This partnership will also help smooth the transition and hand-off between Sales and Customer Success. The CS team will also be able to provide Sales with great success stories and positive customer advocates who can help close deals in the future.