Why Companies Should Invest in Customer Success

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To put it simply, Customer Success is a core growth driver. It helps companies keep up with the accounts they’ve closed, and maintain, retain, and expand them. Additionally, companies need Customer Success teams because they provide value, and a lot of time, even up to five times more than the new leads from Sales! In order to keep your edge in a competitive market, CS has to be leveraged to nurture relationships with your customers. Happy customers lead to increased revenues, and a positive word of mouth campaign advocating on behalf of your company.