by Zahra Iqbal | Feb 9, 2021 | Customer Success
To maintain a successful business, you must focus on many tasks. However, one of the most pressing aspects of running a successful business is retaining customers. This is especially true now that the pandemic has shaken the entire business ecosystem, causing the...
by Zahra Iqbal | Nov 12, 2020 | Customer Success
You can’t sell the same product to everyone, nor can you sell different products in the same manner. Each customer has a unique set of characteristics that can determine a wide range of needs and wants. Therein lies the ever-evolving phenomenon of market segmentation....
by Zahra Iqbal | Sep 17, 2020 | Customer Success
Each customer experience is unique. Customers’ perspectives differ according to their preferences, past experiences, and financial position – and that only touches the tip of the iceberg. Organizations should never stick to a one-size-fits-all solution....
by Zahra Iqbal | Aug 4, 2020 | Customer Success
Renewals for SaaS products, cloud infrastructure, technical support, or maintenance contracts are increasingly important, yet most organizations are still primarily reactive in the way they pursue them. Ongoing services represent significant percentages of total...
by Zahra Iqbal | Nov 27, 2018 | Customer Success
Wide Range of Perceptions Even though Customer Success has evolved immensely as a profession, a vast majority of people still have a wide range of perceptions around its necessity and function. Some confuse it to be another arm of Customer Support, while others...
