Strikedeck Spark is your free ticket to a community of thought leaders who are blazing new trails in Customer Success and delivering exceptional experiences.

Why Attend

Get inspired

To rethink customer growth and engagement in the work-from-anywhere, digital-first world

Get looped in

On current Customer Success best practices, and engage with industry thought leaders and practitioners

Get connected

With the Customer Success community, for opportunities to mix and mingle, and network


Keynote – Customer Success Revelations in a “New” World
Join Shreesha Ramdas, SVP and GM of Medallia Strikedeck as he talks about the various ways Customer Success will evolve in 2021 and beyond.
Keynote: Customer Success at Scale: The Flywheel of Growth and Profitability.

In this keynote presentation, Thomas Lah, the Executive Director of TSIA, will discuss the seven attributes of high growing technology companies, how economic success is moving even more to upsell and cross sell activities, and what Customer Success at scale looks like.

Customer Value Mapping: Helping Customers Find & Achieve Their “Why”
Learn the essential art of value mapping along the customer journey with Kristina Couchon, Director CS & Tim Brigham, CEO at MotivSolutions.
The Sound of Silence (and Other Selection Bias and Churn Demons)
Silence is usually a precursor to churn – learn how to navigate troubled waters with Simona Barcau, VP Customer Success at Cority Software.
Making Customer Health Score an Operational Reality in a Digital/In-Person Hybrid Environment
Join Suraj Mohandas, VP of CS in conversation with Matt Crego, CIO of Spear Education to learn about operationalizing customer health scores.
Setting Up for Success: Leveraging the Parent – Child Relationship Strategy in a Non-SaaS World
Understand customer success in a non-SaaS space, in a multi-layered organization with Jeff Mueller, Dir, CS at Bloom Energy in conversation with Brian Warren, Director of PS at Medallia Strikedeck.
Crack the Code to Building a Data Centric Customer Success Organization
Chris Deptula, Enterprise Architect at Hitachi Vantara and Lara Kelsey, Sr Manager CS at Medallia Strikedeck talk about the role data plays in deploying an effective Customer Success organization. 
Success Without a Subscription Model - Not Your Typical CS Organization
Learn how marketplaces deliver and operationalize customer success from Matt Edwards, VP of CS at
CS in a CX-Obsessed World

Rajendran Nair, VP Product, Medallia Strikedeck walks you through all the ways Strikedeck is evolving its award-winning customer success platform to help you deliver world-class customer experiences while elevating the performance of your team. 

How to Sell as a Trusted Advisor

Learn some pro tips on how to sell as a trusted advisor and operationalize the renewal process with Kristen Hayer, CEO and Founder of The Success League and Bill Cushard, GM of Service Rocket.

You can’t Manage what you don’t Measure

Learn how to leverage metrics as a key part of operationalizing your CS organization in order to drive >100% NRR with Paul Reeves, Sr. Consultant at Growth Molecules, and Maranda Dziekonski, Sr. VP of CS and People at Swiftly Inc.

A Board’s Eye View: Metrics That Matter

Join Irene Lefton, Advisor, and CS Consultant, Emilia D’Anzica, Founder and CEO of Growth Molecules, and Lauren Costella, VP of CS at Goodtime as they delve into strategic metrics that matter, and how they change based on company phase and industry.

Building an effective Customer Engagement Model

Join Cesar Coba, SVP, Customer Success, AvePoint & Corie McKendry, Customer Success Manager, Medallia Strikedeck as they discuss the people, process & technology approach to building a successful customer engagement model.

3 Ways to Supercharge Your Customer Success Program

Join Medallia’s High Tech Solution Principal, Marvin Storey, to learn a new strategic approach to improving the effectiveness of your CS organization.

Enable & Empower Your Team for Success
It is imperative for organizations to invest in Customer Success Enablement. Join Sae Ro, Sr. Manager, CS at Medallia in conversation with Bobby Brown, Global Head of CS, MessageBird, Kristi Faltorusso, Vice President of CS at IntelliShift & Chitra Madhwacharyula, Director of CS, Couchbase as they discuss their strategies.


Thomas Lah

Executive Director & Executive Vice President, TSIA

Simona Barcau

VP, Customer Success, Cority

Matt Edwards

VP, Customer Success,

Bill Cushard

General Manager,
Service Rocket

Jeff Mueller

Director, Customer Success, Bloom Energy

Kristina Couchon

Director, Customer Success, Motiv Solutions

Tim P Brigham

CEO, Motiv Solutions

Lauren Costella

VP, Customer Success Goodtime


Kristen Hayer

Founder & CEO – The Success League

Emilia D’Anzica

Founder & CEO,
Growth Molecules

Paul Reeves

Senior Consultant,
Growth Molecules

Maranda Ann Dziekonski

SVP, Customer Success & People

Matt Crego

CIO, Spear Education

Chris Deptula

Enterprise Architect, Hitachi Ventana

Suraj Mohandas

VP, Customer Success, Spear Education

Cesar Coba

SVP, Customer Success, AvePoint

Bobby Brown

Global Head of CS, MessageBird

Kristi Faltorusso

VP, Customer Success, IntelliShift

Chitra Madhwacharyula

Director, Customer Success, Couchbase

Mike Sasaki

VP, Global Head of Customer Success & Support, Mitek Systems

Mark Pecoraro

Director, Customer Success, Owl Insights

Rajendran Nair

VP, Product,
Medallia Strikedeck

Corie McKendry

Customer Success Manager,
Medallia Strikedeck

Brian Warren

Director, Professional Services
Medallia Strikedeck

Lara Kelsey

Sr Manager, CS

Marvin Storey

High Tech Solution Principal

Shreesha Ramdas

Medallia Strikedeck

Sae Ro

Sr. Manager, CS at Medallia

Irene Lefton

Co-Chair of the Customer Success Leadership Network

Thank You to Our Sponsors